REDUCING OUR ENVIRONMENTAL FOOTPRINT

WE HAVE SOMETHING SPECIAL IN THE CHILDREN'S FASHION WORLD THAT WE'RE PROUD OF AND MAKES US ACCOUNTABLE TOO: WE'VE CONTINUED PRODUCING ITEMS USING OUR OWN KNOW-HOW. To make our fabrics and clothes sustainable, we select more environmentally-responsible materials and use more ethical and eco-friendly production methods.

To make our fabrics and clothes sustainable, we select more environmentally-responsible materials and use more ethical and eco-friendly production methods.

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INCORPORATE 100% ECO-FRIENDLY MATERIALS BY 2025 IN OUR COLLECTIONS.

In 2021, 30% of our products are now made from environmentally-friendly materials that are kinder to the planet, living plants and animals and people's health. We will achieve 40% in 2022 and our final goal of 100% by 2025. As cotton constitutes 90% of the fabric we use in our products, we are mainly focusing our efforts on this fibre. Cotton has certain benefits that you like (as do we): it's natural, soft, high-quality and lovely to wear.

But we now know that conventional cotton-growing has a major impact on the environment in terms of water and pesticide use. That's why we're always looking to identify more responsible channels, with a catch: we also want them to meet our quality standards. We choose GOTS-certified organic cotton (making up over 24% of the products in our collections in 2021; the percentage will increase annually).

100% OF OUR COTTON WILL COME FROM ORGANIC OR RECYCLED AGRICULTURE BY 2025.

WE ARE ALSO WORKING ON
OTHER MATERIALS OF
NATURAL ORIGIN

such as linen, hemp, or on greener artificial materials such as tencel (produced from wood fibre). Through all of these experiments, we are trying to solve the same equation. How can we combine quality, responsibility and accessibility? We've stopped using cashmere as we couldn't find a channel that would guarantee animal well-being, quality and reasonable prices. We're committed to only using Responsible Wool Standard wool by 2023. This certification guarantees animal well-being and sustainable land management. Finally, we don't use many synthetic or artificial materials. We only turn to these when natural fabrics can't provide the same quality or feature. Our raincoats and swimwear are examples.

WHAT IS “WATERLESS DENIM”?

THESE 100% NATURAL AND RECYCLABLE BAGS,ARE MADE FROM A COMBINATION OF RECYCLED PAPER, VIRGIN CELLULOSE (FROM SUSTAINABLE FORESTS) AND APPLE RESIDUE.

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WHILE THESE STEPS ARE ESSENTIAL TO THE QUALITY OF OUR PRODUCTS,

they are also the stages that consume most water and energy. We've also decided to invest in modernising our industrial tools to scale down our water consumption and help make France carbon-neutral. With support from the French Agency for Ecological Transition (ADEME), we've made an action plan to meet our ambitious targets. By 2025, we aim to reduce our water consumption by 30% and our carbon footprint by 50% in comparison with 2019. This involves buying and installing new equipment and systems: closed water systems, water treatment plants, new dryers, heat recovery, etc. Finally, we use a renewable energy supplier.

We've also been working for a few years on better waste management and utilisation via recycling or incineration with energy recovery. Textiles, cardboard, plastic, boxes, paper, furniture, household packaging waste... In 2020, 83% of waste from the Troyes factory and 94% of waste from the Buchères logistics depot was utilised.
All this good practice and the lessons we're learning from our experience in Troyes will guide us as we support our partners in Morocco and Tunisia who are moving towards less energy- and resource-intensive production methods.